Mara Pederson

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Mara Pederson

8+ years in UX/Product & Research

8+ years in UX/Product & Research

8+ years in UX/Product & Research

Hi, I’m Mara

A Senior UX/Product Designer

with a background in international business.

A Senior UX/Product Designer

with a background in international business.

I connect strategy, research, and execution to create scalable, user-centered solutions across B2B and B2C platforms.

I connect strategy, research, and execution to create scalable, user-centered solutions across B2B and B2C platforms.

Download Resume

Download Resume

Download Resume

Explore My Work

Explore My Work

Explore My Work

UX Certification: Prime Digital Academy

UX Certification: Prime Digital Academy

UX Certification: Prime Digital Academy

Experience at companies including…

Target Users

Target Users

Target Users

Target Users

Find What You're Looking For

Featured Works

I blend strategy, research, and execution to create scalable, human-centered solutions across B2B and B2C platforms.

More UX work with real business impact.

View More Projects

View More Projects

View More Projects

My UX Approach

My UX Approach

My UX Approach

End-to-End UX Thinking

User-Centered
Research

I use JTBD, interviews, and analytics to uncover needs and guide confident product direction.

User-Centered
Research

I use JTBD, interviews, and analytics to uncover needs and guide confident product direction.

User-Centered
Research

I use JTBD, interviews, and analytics to uncover needs and guide confident product direction.

User-Centered
Research

I use JTBD, interviews, and analytics to uncover needs and guide confident product direction.

Scalable Design
Systems

I design modular UI in Figma, aligned with design languages and ready for developer handoff.

Scalable Design
Systems

I design modular UI in Figma, aligned with design languages and ready for developer handoff.

Scalable Design
Systems

I design modular UI in Figma, aligned with design languages and ready for developer handoff.

Scalable Design
Systems

I design modular UI in Figma, aligned with design languages and ready for developer handoff.

Business-Focused

Design

I align UX with business goals to prioritize what matters. One homepage launch drove 7,400+ feature engagements.

Business-Focused

Design

I align UX with business goals to prioritize what matters. One homepage launch drove 7,400+ feature engagements.

Business-Focused

Design

I align UX with business goals to prioritize what matters. One homepage launch drove 7,400+ feature engagements.

Business-Focused

Design

I align UX with business goals to prioritize what matters. One homepage launch drove 7,400+ feature engagements.

My Design Philosophy

My Design Philosophy

My Design Philosophy

My Toolkit

My Toolkit

My Toolkit

Design, research, and collaboration tools I’ve worked with

UX Methods I Use

UX Methods I Use

UX Methods I Use

Design Thinking in Practice

Heuristic Analysis

Jobs-to-Be-Done (JTBD)

Usability Testing

Stakeholder Interviews

Card Sorting

Journey Mapping

A/B Testing

Accessibility Audits

Behavioral Analytics

Heuristic Analysis

Jobs-to-Be-Done (JTBD)

Usability Testing

Stakeholder Interviews

Card Sorting

Journey Mapping

A/B Testing

Accessibility Audits

Behavioral Analytics

Heuristic Analysis

Jobs-to-Be-Done (JTBD)

Usability Testing

Stakeholder Interviews

Card Sorting

Journey Mapping

A/B Testing

Accessibility Audits

Behavioral Analytics

Impact

Impact

Impact

Impact

I turn ambiguous business problems into clear user experiences that deliver measurable impact.
I turn ambiguous business problems into clear user experiences that deliver measurable impact.
I turn ambiguous business problems into clear user experiences that deliver measurable impact.
I turn ambiguous business problems into clear user experiences that deliver measurable impact.
+20%

Sales Lift

From targeted landing page optimization efforts across B2B segments.

+20%

Sales Lift

From targeted landing page optimization efforts across B2B segments.

+20%

Sales Lift

From targeted landing page optimization efforts across B2B segments.

+20%

Sales Lift

From targeted landing page optimization efforts across B2B segments.

7,350+

Users Engaged

Adopted new tools post-redesign of the personalized homepage.

7,350+

Users Engaged

Adopted new tools post-redesign of the personalized homepage.

7,350+

Users Engaged

Adopted new tools post-redesign of the personalized homepage.

7,350+

Users Engaged

Adopted new tools post-redesign of the personalized homepage.

18,850+

Insight Views

Accessed M&A content via enhanced homepage information architecture.

18,850+

Insight Views

Accessed M&A content via enhanced homepage information architecture.

18,850+

Insight Views

Accessed M&A content via enhanced homepage information architecture.

18,850+

Insight Views

Accessed M&A content via enhanced homepage information architecture.

Testimonials

Testimonials

Testimonials

What People Say

The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest

Doug Cullen, Chief Product Officer at Datasite

The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest

Doug Cullen, Chief Product Officer at Datasite

The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest

Doug Cullen, Chief Product Officer at Datasite

The Datasite homepage was specifically noticed and applauded at our board dinner last night. And how clever we were to introduce MergerLinks league tables by the homepage experience… Got a real good shout from our chairman, which was pretty cool in front of the founder of Capvest

Doug Cullen, Chief Product Officer at Datasite

Ready to Make an
Impact

With over 8 years of experience connecting business strategy and user-centered design, I solve complex problems and deliver results that move the business forward.

See My Story

See My Story

See My Story

See My Story

View Resume

View Resume

Praised by cross-functional partners for collaboration and clarity.

View Resume

View Resume

View Resume

Looking for a strategic
designer? Let’s connect

Mail Icon

marap844@gmail.com

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Case Studies

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© 2025

Mara Pederson, All Right Reserved

Looking for a strategic
designer? Let’s connect

Mail Icon

marap844@gmail.com

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Home

Home

Case Studies

Case Studies

About

About

Contact

Contact

© 2025

Mara Pederson, All Right Reserved

Looking for a strategic
designer? Let’s connect

Mail Icon

marap844@gmail.com

LinkedIn logo

LinkedIn

Home

Home

Case Studies

Case Studies

About

About

Contact

Contact

© 2025

Mara Pederson, All Right Reserved

Looking for a strategic
designer? Let’s connect

Mail Icon

marap844@gmail.com

LinkedIn logo

LinkedIn

Home

Home

Case Studies

Case Studies

About

About

Contact

Contact

© 2025

Mara Pederson, All Right Reserved